Built on Service. Driven by Precision.
A Company Founded on Technical Expertise
About New England Laser
Established in 1992, New England Laser was built on one core principle: service is the benchmark. Our foundation in precision repair and calibration gives us a deep understanding of the equipment professionals depend on every day.
More Than a Supplier — A Long-Term Partner
We don’t just sell equipment. We inspect, test, calibrate, and support every tool so our customers receive dependable performance from day one.
More Than an Equipment Supplier — A True Service Partner
Expert Support, Calibration, and Service You Can Count On
New England Laser is not just another online retailer selling construction lasers and surveying equipment without support. When you purchase from us, you gain access to a knowledgeable team with decades of hands-on experience. In addition to selling professional-grade equipment, we operate a full-service repair and calibration facility where we service all makes and models of laser and optical instruments. Every piece of equipment is carefully inspected, calibrated, and documented before it ships, ensuring it meets or exceeds manufacturer specifications. Whether you need help selecting the right equipment, reviewing an order, or receiving training and technical support, our experienced team is always just a phone call away.
Meet the Team
Our team at New England Laser is made up of experienced professionals with extensive knowledge of surveying equipment, construction lasers, and precision instrument service. With a strong commitment to accuracy and customer support, our technicians and specialists work closely with contractors, engineers, and surveyors to ensure every piece of equipment performs reliably in the field. From technical guidance to calibration and repair services, our team is dedicated to providing the expertise and support our customers depend on.
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Our Vision for Precision, Service,
and Customer Success
At New England Laser, our vision is to be a trusted leader in the surveying and construction equipment industry by delivering exceptional service, reliable products, and expert technical support. We are committed to providing timely equipment sales and repairs, maintaining a state-of-the-art service facility staffed by highly trained professionals, and offering both web-based and on-site training to support our customers’ success. By fostering a service-first culture within our team and maintaining a genuine appreciation for our customers, we strive to build lasting partnerships while helping our clients achieve their goals with confidence and precision.
Our History
Built on Experience, Precision, and a Commitment to Service
New England Laser & Transit was established in 1992 by Rolf Moody and Phil Murphy of Bow, NH. Rolf and Phil both had years of experience repairing lasers and optical equipment. Their experience helped them develop a company that would focus primarily around servicing existing equipment, and the product knowledge that came with being technicians helped them choose products that would best serve their customers.
After growing the business for ten years, the company was sold to Carroll Concrete in Newport, NH. A state-of-art facility was built and additional sales and repair staff were added to maintain the high level of customer service that remains the hallmark of New England Laser & Transit Company.
In June of 2008, Joe Wallace and Alan LaRose purchased the business from Carroll Concrete. Joe had served as chief technician and operations manager with the previous owner and continued in that role. Alan took on the role of sales manager and business development. Both owners were committed to providing the most dependable service in New England and the finest products in the industry.
In March of 2016, New England Laser moved to Sunapee NH at its current location. The new and larger building became necessary to provide room for some new calibration equipment, a showroom, some retail space, and room to grow.
In September of 2019, Joe Wallace decided to leave the company to move to Virginia for the milder winters and to be more central to his children. We will always be grateful to Joe's contribution to the company and wish him the very best. Alden Merritt took on the job of chief technician and has become a valuable employee and is the son-in-law to Alan.
In 2021, the business took on Jon LaRose, oldest son of Alan. Jon does sales and support specializing in 2D and 3D machine control. In 2022 Gus LaRose, 2nd of Alan's sons, changed from full time U.S. Coast Guard to reserves and now works with the family to grow New England Laser to the next level, making the company a family business with 2 generations.
Our Survey Equipment Services
At New England Laser, we combine decades of technical expertise with a service-first approach. Our team works closely with clients to help them select, maintain, and operate precision equipment that meets the demands of modern construction and surveying projects.
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